Work

(New stuff here and link to historical work below)

Parch
Non-Alcoholic
Cocktails

“Puts A Shirley Temple To Shame”

BRIEF:
Gen Z is embracing non-alcoholic drinks, but the category has a maturity problem: most options taste like soda or juice, not something an adult would order at a bar. Parch's advantage is flavor. It delivers the complexity of a real cocktail, without the alcohol.

SOLUTION:
To make that difference obvious, we pitted Parch against the most classic mocktail: the Shirley Temple. The line "Non-Alcoholic Cocktails That Put A Shirley Temple to Shame" came to life through branded content featuring a Shirley Temple superfan, complete with an original song and dance. The work also marked Parch's launch into social commerce.

SERVICES:  Creative Strategy, Creative Development, Production Oversight
A can of non-alcoholic Parch Agave Cocktail with orange packaging and a transparent glass with limes inside, placed on a bar counter with a dark, blurred background. Overlaid text reads: "Non-alcoholic cocktails that put a Shirley Temple to shame."
A can of non-alcoholic Parch Agave Cocktail with orange packaging and a transparent glass with limes inside, placed on a bar counter with a dark, blurred background. Overlaid text reads: "Non-alcoholic cocktails that put a Shirley Temple to shame."
A man dressed as a sailor with a mustache, sitting alone at a bar counter with his head resting on his hand, and a red cocktail drink in front of him in a dimly lit bar.
A man dressed as a sailor with a mustache, sitting alone at a bar counter with his head resting on his hand, and a red cocktail drink in front of him in a dimly lit bar.

Williamsburg
Pizza

Pie-Hard Rings

BRIEF:
Basketball season is prime time for pizza delivery, but on game night New Yorkers default to whatever slice is closest or fastest. Williamsburg Pizza needed to become the pie New York fans actually choose, by tying the brand to the passion of the season instead of fighting for attention with another discount.

SOLUTION:
When the Knicks finally won a championship after 53 years, we made sure the fans got rings too. “Pie-Hard Rings” celebrated the city’s die-hard hoops fans who are also die-hard pizza fans, with a custom championship ring for every Championship Pie. The campaign launched with an online video starring a man who may or may not be Patrick Ewing, thrilled to finally get his ring. Pie-Hard Ring Night turned the ring into a reason to order, putting Williamsburg Pizza at the center of New York’s game nights all season long.

SERVICES:  Creative Strategy, Creative Development, Production Oversight
A championship ring with a basketball design at the center, surrounded by diamonds, and engraved with 'New York City', 'Williamsburg Pizza', and 'Champions'. Text promotes ordering a championship pie and getting a championship ring.
A championship ring with a basketball design at the center, surrounded by diamonds, and engraved with 'New York City', 'Williamsburg Pizza', and 'Champions'. Text promotes ordering a championship pie and getting a championship ring.
A championship basketball ring with gold and silver accents, engraved with 'WILLIAMSBURG PIZZA' and 'CHAMPIONS', inside a white cardboard box with black interior on a red surface.
A championship basketball ring with gold and silver accents, engraved with 'WILLIAMSBURG PIZZA' and 'CHAMPIONS', inside a white cardboard box with black interior on a red surface.

More To Come

Normally this is where an agency shows you forty case studies and a sizzle reel scored to a song you'd recognize. We've been open since like yesterday, so we don't have forty of anything. What we do have is over two decades of work our founder made at agencies with much nicer lobbies.

Branded Activations
& Branded Content

LINK TO WORK MADE AT PRIOR AGENCIES:

Work that landed billions of earned media views from clients like Pizza Hut, Cheerios, Tubi, Outback, Sizzler, Delta, Molson Coors, eos, and more.

Hijinks

Personal projects made by the founder that made the news and got millions of eyeballs.

A claymation chicken holding a plate of scrambled eggs.

Behold! Our e-mail again:
info@lowbrow-brilliant.com